Life in Weddings (click Life in Weddings to read blog)
THANK YOU!!! Shayna Walker & Kara Buntin for this post. I am so hoping more show operators read this. I too have given up presenting at shows. Not that I have ever done a huge show as the costs involved are extremely prohibitive in my area ($1500+ just for space). I never did progress beyond the smaller more intimate shows where there was only one professional participant from each speciality niche allowed. I loved doing these shows. However there is one more consideration slightly touched on here that needs to be expanded upon. This is the time/income lost to actually take that week off to accomplish the display cakes and attend the show. For myself, when I add up the cost, $1500 for space, $500(approx.) for booth display, $500 in product for 2000 people AND $1000-$1500 to lost revenue, this $4000 out of pocket is the reason I won't do these shows. This is $4000 that can go towards direct marketing with bridal magazines or internet advertising that is in circulation much longer than one weekend. In fact that could be up to 4 years worth of ads for the cost of one show. Again thank you for this posting, I wish more people understood.