Friday, November 5, 2010

Why I don't do Bridal Shows

I came across a blog post that explains a lot of how I feel. There are many more reasons but I thought this article was just so well written I had to share. And yes I did add a comment at the end of this post. That I am attaching here as well.

Life in Weddings (click Life in Weddings to read blog)

THANK YOU!!! Shayna Walker & Kara Buntin for this post. I am so hoping more show operators read this. I too have given up presenting at shows. Not that I have ever done a huge show as the costs involved are extremely prohibitive in my area ($1500+ just for space). I never did progress beyond the smaller more intimate shows where there was only one professional participant from each speciality niche allowed. I loved doing these shows. However there is one more consideration slightly touched on here that needs to be expanded upon. This is the time/income lost to actually take that week off to accomplish the display cakes and attend the show. For myself, when I add up the cost, $1500 for space, $500(approx.) for booth display, $500 in product for 2000 people AND $1000-$1500 to lost revenue, this $4000 out of pocket is the reason I won't do these shows. This is $4000 that can go towards direct marketing with bridal magazines or internet advertising that is in circulation much longer than one weekend. In fact that could be up to 4 years worth of ads for the cost of one show. Again thank you for this posting, I wish more people understood.

Wednesday, November 3, 2010

Canadian Cake Decorators Guild

Why not check it out!

The Ottawa Chapter will be having their first CCDG meeting on Tuesday November 23 at 7:30 pm.
The meeting will be held at 617 Bank St. (The Flour Shoppe).
This first meeting will be an "open house" so all members are invited. After the first meeting you will need to be a privileged member to attend.